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Build a Member-Centric Career Center and They Will Come

In the game of staying relevant, you might only get one strike

Discover how your association can hit a home run with an often overlooked, yet powerful tool—the niche career center—to grow your industry relevance and non-dues revenue.

You'll learn how to:

Stay relevant in today's hyper-competitive market by evolving your career center
Get personal by crafting a curated job seeker experience
Drive traffic to your career center including younger audiences and passive job seekers




Shanna oversees the account management and support teams for Naylor’s Software Solutions to include AMS, LMS and Boxwood-powered Career Centers. A seasoned marketing professional with 15 years of experience in business planning and account management, Shanna drives the focus and direction of strategy deployment, client experience, and new initiatives to help associations increase non-dues revenue and engagement.

About the speaker

Shanna Mertel

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